{"id":2250,"date":"2024-01-31T14:35:01","date_gmt":"2024-01-31T13:35:01","guid":{"rendered":"https:\/\/www.smws.ch\/?p=2250"},"modified":"2024-02-06T08:41:47","modified_gmt":"2024-02-06T07:41:47","slug":"blazing-a-flavour-trail","status":"publish","type":"post","link":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/","title":{"rendered":"Blazing a flavour trail"},"content":{"rendered":"

The Society\u2019s flavour journey began when our founder Pip Hills first experienced the wonders of single cask, cask strength whisky, an epiphany which sparked 40 incredible years of flavour trailblazing. As Duncan Gorman reports, Pip\u2019s discovery of whisky in its purest form has informed everything that the Society is about, creating a whole ecosystem of flavour expertise to bring members an endless variety of sensational whiskies.<\/strong><\/em><\/p>\n

Things were very different back in the early 1980s. Blended whiskies ruled the roost, single malts were just beginning to get some attention, but the secrets of the single cask remained very much untold.<\/p>\n

Whisky was still predominantly drunk with ice or soda, and certainly no one had thought to taste it or treat it as you would wine \u2013 until The Scotch Malt Whisky Society came along. While the industry based its success on consistency, Pip Hills set about transforming the landscape by exploring as many unique expressions of single cask whisky as possible.<\/p>\n

Flavour foundations<\/h2>\n

That approach is still integral to the Society\u2019s success today, according to long-standing SMWS ambassador Olaf Meier. \u201cFlavour means everything, that\u2019s what it\u2019s all about,\u201d he says. \u201cIt\u2019s about experiencing what can be very, very different flavours. If you\u2019re looking at normal whiskies, blended or single malt whisky, these are always about consistency. These guys want to have the same flavour year in, year out, and we\u2019re the opposite. We want different flavours. We want to surprise people. We want to appreciate flavour in a different way.\u201d<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u201cI think flavour was vital to the Society\u2019s success. It was very important. It was really telling people, telling members and potential members, that there\u2019s a world out there of whisky flavours that need to be discovered. And most people looked at us saying, \u2018I don\u2019t know what you\u2019re talking about\u2019, but we tried to draw them in to see that every cask is different and every whisky is different. I think the success was literally built on flavour.\u201d<\/p>\n

Exploring intricacies<\/h2>\n

Not only did Pip show that the true wonders of flavour are found in whisky\u2019s purest form \u2013 undiluted and unchillfiltered \u2013 but he also drew attention to the world of endless discovery within the limitless offerings from the world of single casks. Here the Society\u2019s Tasting Panel was born, to distinguish the unique nature of each individual bottle through creative and descriptive tasting notes. Olaf, who is also a chairperson of the Tasting Panel, says: \u201cRight from the beginning we had tasting notes. And tasting notes in 1983, I mean, everyone just laughed. \u2018That\u2019s just for wine people but not for whisky\u2019 they\u2019d say.\u201d<\/p>\n

Every single bottle released by the Society to this day has been rigorously checked for quality and flavour by the Tasting Panel, as spirits coordinator Julien Willems explains: \u201cThe Tasting Panel reflects the quality of the Society. Everything is about flavour. It\u2019s the be-all and end-all of everything. If something is not good, it won\u2019t be bottled. No, not everything is to everyone\u2019s palate, but this is how rich the Society is, that it\u2019s aiming to satisfy the widest number of members across different cultures and around the world with the widest number of flavours.\u201d<\/p>\n

Flavour has been at the core of everything the Society has grown into today, where members can expand their experience and knowledge of flavour. There is an abundance of tastings at our Members\u2019 Rooms and across the different international branches, experimenting with various whisky pairings including chocolate, charcuterie, seafood, steak \u2013 and even insects from time to time.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Or, if you\u2019d prefer to delve into the intricacies of how each cask came to develop its own unique characteristics, then why not enjoy our monthly Outturn podcast, discussing the most interesting bottles released with industry experts. There is of course also an abundance of whisky knowledge within our members magazine, Unfiltered, or you can increase your knowledge by enjoying a tasting led by distillers and master blenders from across the whisky world.<\/p>\n

A personal experience<\/h2>\n

Although we happen to be the flavour experts, your own experience and enjoyment of each whisky is by far the most important aspect of all, according to Olaf. \u201cIt\u2019s not about the expert, it\u2019s about the flavours you\u2019re getting,\u201d he says. \u201cEvery country\u2019s experience will be different because flavour is all about memory. It\u2019s about memories and your childhood memory. I\u2019m a German national, so my memories of flavours from there are going to be very different to someone in China or someone in America.\u201d<\/p>\n

\u201cIt\u2019s about enabling members to make their own decisions and make their own stories in a way. And then we are there just to inform them as well, to give them a hand. But it\u2019s always coming from the enjoyment side first and then the information, and I think that\u2019s critical. And at the end of the day, we all want to have some fun.\u201d<\/p>\n

Julien adds: \u201cYour perception of flavour and the way you\u2019ve acquired these memories are different. So having a multicultural Tasting Panel with different experiences brings a whole wealth into what we can put forward. And this is indistinguishable from the way the Panel is made up and the way we describe flavour from our experiences and where we come from.\u201d<\/p>\n

\u201cCan I guarantee you that people in, say, Germany, Sweden, China and Japan will like the same types of whisky? No, and this is why you find such a wealth of different flavours. This is what the Society has been doing from the get-go, and this is what we\u2019re sticking to right now.\u201d<\/p>\n

Flavour is an integral part of what makes the Society so special. From that first epiphany to a growing world of knowledge and expertise, it is in the foundation of everything we do. However you\u2019d like to embark on your journey of endless discovery, SMWS has the perfect area of flavour expertise for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":2,"featured_media":2242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nBlazing a flavour trail | The Scotch Malt Whisky Society<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blazing a flavour trail | The Scotch Malt Whisky Society\" \/>\n<meta property=\"og:description\" content=\"[…]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/\" \/>\n<meta property=\"og:site_name\" content=\"The Scotch Malt Whisky Society\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smwsswitzerland\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T13:35:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T07:41:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smws.ch\/wp-content\/uploads\/2024\/01\/img-outturn-artikel-1-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"smwsch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"smwsch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/\"},\"author\":{\"name\":\"smwsch\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#\\\/schema\\\/person\\\/041f8e887c5ad2abfe0b850c305a2859\"},\"headline\":\"Blazing a flavour trail\",\"datePublished\":\"2024-01-31T13:35:01+00:00\",\"dateModified\":\"2024-02-06T07:41:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/\"},\"wordCount\":1017,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smws.ch\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/img-outturn-artikel-1-featured-image.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/\",\"url\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/\",\"name\":\"Blazing a flavour trail | The Scotch Malt Whisky Society\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smws.ch\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/img-outturn-artikel-1-featured-image.jpg\",\"datePublished\":\"2024-01-31T13:35:01+00:00\",\"dateModified\":\"2024-02-06T07:41:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smws.ch\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/img-outturn-artikel-1-featured-image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.smws.ch\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/img-outturn-artikel-1-featured-image.jpg\",\"width\":2400,\"height\":1715,\"caption\":\"Feis Ile 2022, SMWS. Open day, Islay House Photo\\\/Peter Sandground\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/blazing-a-flavour-trail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smws.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blazing a flavour trail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.smws.ch\\\/\",\"name\":\"The Scotch Malt Whisky Society\",\"description\":\"Switzerland\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smws.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#organization\",\"name\":\"The Scotch Malt Whisky Society\",\"url\":\"https:\\\/\\\/www.smws.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.smws.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/logo_smws_630ret.png\",\"contentUrl\":\"https:\\\/\\\/www.smws.ch\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/logo_smws_630ret.png\",\"width\":630,\"height\":140,\"caption\":\"The Scotch Malt Whisky Society\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/smwsswitzerland\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smws.ch\\\/#\\\/schema\\\/person\\\/041f8e887c5ad2abfe0b850c305a2859\",\"name\":\"smwsch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6731e12a98cb32b4b14dac88926e5667cc7d0686193da272aa4f912fcbce0a00?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6731e12a98cb32b4b14dac88926e5667cc7d0686193da272aa4f912fcbce0a00?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6731e12a98cb32b4b14dac88926e5667cc7d0686193da272aa4f912fcbce0a00?s=96&d=blank&r=g\",\"caption\":\"smwsch\"},\"sameAs\":[\"http:\\\/\\\/smwsch.wpengine.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blazing a flavour trail | The Scotch Malt Whisky Society","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/","og_locale":"en_US","og_type":"article","og_title":"Blazing a flavour trail | The Scotch Malt Whisky Society","og_description":"[…]","og_url":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/","og_site_name":"The Scotch Malt Whisky Society","article_publisher":"https:\/\/www.facebook.com\/smwsswitzerland","article_published_time":"2024-01-31T13:35:01+00:00","article_modified_time":"2024-02-06T07:41:47+00:00","og_image":[{"width":2400,"height":1715,"url":"https:\/\/www.smws.ch\/wp-content\/uploads\/2024\/01\/img-outturn-artikel-1-featured-image.jpg","type":"image\/jpeg"}],"author":"smwsch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"smwsch","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/#article","isPartOf":{"@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/"},"author":{"name":"smwsch","@id":"https:\/\/www.smws.ch\/#\/schema\/person\/041f8e887c5ad2abfe0b850c305a2859"},"headline":"Blazing a flavour trail","datePublished":"2024-01-31T13:35:01+00:00","dateModified":"2024-02-06T07:41:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/"},"wordCount":1017,"publisher":{"@id":"https:\/\/www.smws.ch\/#organization"},"image":{"@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smws.ch\/wp-content\/uploads\/2024\/01\/img-outturn-artikel-1-featured-image.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/","url":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/","name":"Blazing a flavour trail | The Scotch Malt Whisky Society","isPartOf":{"@id":"https:\/\/www.smws.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/#primaryimage"},"image":{"@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smws.ch\/wp-content\/uploads\/2024\/01\/img-outturn-artikel-1-featured-image.jpg","datePublished":"2024-01-31T13:35:01+00:00","dateModified":"2024-02-06T07:41:47+00:00","breadcrumb":{"@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/#primaryimage","url":"https:\/\/www.smws.ch\/wp-content\/uploads\/2024\/01\/img-outturn-artikel-1-featured-image.jpg","contentUrl":"https:\/\/www.smws.ch\/wp-content\/uploads\/2024\/01\/img-outturn-artikel-1-featured-image.jpg","width":2400,"height":1715,"caption":"Feis Ile 2022, SMWS. Open day, Islay House Photo\/Peter Sandground"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smws.ch\/en\/blazing-a-flavour-trail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smws.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Blazing a flavour trail"}]},{"@type":"WebSite","@id":"https:\/\/www.smws.ch\/#website","url":"https:\/\/www.smws.ch\/","name":"The Scotch Malt Whisky Society","description":"Switzerland","publisher":{"@id":"https:\/\/www.smws.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smws.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smws.ch\/#organization","name":"The Scotch Malt Whisky Society","url":"https:\/\/www.smws.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smws.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.smws.ch\/wp-content\/uploads\/2018\/05\/logo_smws_630ret.png","contentUrl":"https:\/\/www.smws.ch\/wp-content\/uploads\/2018\/05\/logo_smws_630ret.png","width":630,"height":140,"caption":"The Scotch Malt Whisky Society"},"image":{"@id":"https:\/\/www.smws.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/smwsswitzerland"]},{"@type":"Person","@id":"https:\/\/www.smws.ch\/#\/schema\/person\/041f8e887c5ad2abfe0b850c305a2859","name":"smwsch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6731e12a98cb32b4b14dac88926e5667cc7d0686193da272aa4f912fcbce0a00?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6731e12a98cb32b4b14dac88926e5667cc7d0686193da272aa4f912fcbce0a00?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6731e12a98cb32b4b14dac88926e5667cc7d0686193da272aa4f912fcbce0a00?s=96&d=blank&r=g","caption":"smwsch"},"sameAs":["http:\/\/smwsch.wpengine.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/posts\/2250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/comments?post=2250"}],"version-history":[{"count":0,"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/posts\/2250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/media?parent=2250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/categories?post=2250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smws.ch\/en\/wp-json\/wp\/v2\/tags?post=2250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}